Aaron Wong
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DMBA 2018 Venture Show

 

CHALLENGE:

The MBA in Design Strategy program was started in 2008−the first program of its kind. This year, we celebrate 10 years of innovation, ideation, and creating a collective future. The program is dedicated to teaching the knowledge, skills, and craft of design as the basis for the big challenge all organizations face - asking the question, what is the right thing to do next.

OUTCOME:

Our school of strategy claims that competitive advantage comes from designing valuable differentiation. Whether it’s by designing a firm's business model or product portfolio or culture or operations, we apply a design mindset to create socially repsonsive, culturally relevant, and technologically appropriate lasting value.

Looking out over the past 10 years of this program and another 10 years forward, our over 300 graduates have been, by design, taking a leading role in shaping the world around us through their for-profit and nonprofit businesses. The program continues to equip the next generation of business leaders with design-based principles for creating innovative, high-impact companies. The 2018 DMBA Venture Show exhibits the 9th cohort's final business ventures embodying these values.

Link to all photos: (here)

Photos by Aaron Wong unless otherwise stated.

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Photocredit: Cody Boeger

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Photocredit: Nayanika Sharma

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Photocredit: Emil Alex

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Photocredit: Pooja Vijay Kumar

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Photocredit: Pooja Vijay Kumar

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Photocredit: Pooja Vijay Kumar

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Photocredit: Pooja Vijay Kumar

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Photocredit: Ira Opal

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Photocredit: Ira Opal

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Photocredit: Nayanika Sharma