Aaron Wong
R3_ Airbnb.jpg

Airbnb

 

Airbnb Marketing Plan

 

Challenge:

Airbnb's founding mission was to create a world where you can belong anywhere; where people can live a place, instead of just traveling to it. Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone or tablet. In November of 2016, Airbnb’s launched trips, expanding into ‘experiences’ which are activities led by locals, and ‘places’ which are recommendations given by locals. With this new offering, we believe that Airbnb is not just to belong anywhere, but new offerings to “find love anywhere”;love of a place, a community, an activity, or people - this requires new ways of reaching their customers.

Outcomes:

Our suggestion celebrates the 10-year anniversary Airbnb Traveler (AT) Festival followed by smaller annual AT Festivals happening worldwide in major cities. A web and mobile app improvements to include:

  • Traveler Profiles and TP Quizzes, to provide user accommodation and ‘experiences’ recommendations, based on their values when traveling.
  • Traveler Badges and tiered Traveler Statuses for users to earn, which will then provide users perks such as redeemable coupons, early, and exclusive access to events, ‘experiences’, and accommodations.
  • Social-media plugins and user-upload capabilities to share first-hand experiences of accommodations and ‘experiences’ via digital albums based on shared user values.
  • Digital and Physical marketing campaign for the AT Festival, and new web + mobile app features.
     
Scannable Document on May 31, 2017, 4_12_32 PM.png
Marketing Plan-5.jpg
Marketing Plan-6.jpg
Marketing Plan-7.jpg
Marketing Plan-8.jpg
Marketing Plan-9.jpg
Marketing Plan-12.jpg
Marketing Plan-13.jpg